Outside and USA Climbing Partnership

Outside Interactive Inc. and USA Climbing Announce Strategic Streaming Partnership

Collaboration Focused on Elevating the Sport of Climbing through Live Stream Coverage on Outside Watch and Coverage on Climbing.com

October 9, 2023

Boulder, Co. – October 9, 2023 – Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, and USA Climbing  today announced a strategic partnership  that includes live broadcast coverage of the 2023 YETI Climbing National Championships that take place October 12-15, 2023 and will be streamed on Outside Watch (watch.outsideonline.com) .  In addition, the USA Climbing 2023 National Team Trials events will find a new home on Outside’s digital streaming platforms including Climbing.com, Outside’s destination for the climbing community. The collaboration, born out of a shared passion for adventure, athleticism, and community, seeks to bring a greater exposure to the world of competitive climbing in the United States.

This strategic alliance will leverage the strengths of both entities: Outside, a renowned leader in outdoor media including Climbing.com, which will also provide coverage of the events and the athletes, and USA Climbing, the national governing body for competitive climbing in the United States. By uniting their expertise, resources, and passion for the sport, this partnership promises to bring significant positive impacts to climbers of all levels and foster the continued growth of climbing as a popular and accessible activity.

“We are beyond excited to join forces with USA Climbing,” said Outside’s CEO, Robin Thurston. “Together, we have a tremendous opportunity to amplify the sport’s reach and inspire millions to embrace the thrill of climbing. Our shared values of promoting competitive adventure and fostering community connections will undoubtedly drive this partnership to new heights.”

CEO of USA Climbing, Marc Norman, expressed equal enthusiasm for the collaboration, stating, “This partnership represents a milestone for the climbing community in the United States. With Outside’s exceptional media prowess and our organization’s commitment to fostering excellence in climbing, we are poised to make a lasting impact on the sport we all love.”

As the partnership unfolds, it will certainly serve as a stepping stone toward greater exposure for the sport and unique content for the climbing community.

To view the 2023 YETI Climbing National Championships, go to Outside Watch.

About Outside

Outside Interactive, Inc. is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces. Each month, Outside reaches 80 million of the most active consumers in the world across its 25+ media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, meal plans, gear reviews, GPS mapping, online courses, discounted event access, magazines, access to NASTAR courses, and more. Learn more at OutsideInc.com.

About USA Climbing

USA Climbing is the national governing body for competitive climbing in the United States, supporting athletes, coaches, and events across the country. As a nonprofit organization, USA Climbing’s mission is to promote the growth and development of climbing while advocating for the sport’s values of inclusivity, sportsmanship, and environmental responsibility.


Outside Press Contact:

Andrea Kupfer, Vice President

Outside Interactive Inc.


USA Climbing Media Contact:

Ben Lowe

Director of Marketing and Communications 

USA Climbing

Email: Ben@usaclimbing.org

Phone: 801-618-0740

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