100% carbon-neutral in 5 years. In January 2022, Outside launched a five-year climate initiative to measure, lower, and neutralize our footprint. We will continuously examine our supply chain to identify reductions, and we will purchase carbon permits to address what remains – starting with 20% of our footprint in year 1 and increasing our investment to 40%, 60%, 80%, and 100% in 2026.
Pursuing zero-waste certification. Our facilities team has transformed our Boulder office through education and a variety of tactics, including composting, recycling, and eco-friendly office and kitchen supplies.
Reduced and eliminated virgin polybags. Our magazines now used biodegradable bags on the infrequent occasion a client requests a co-mailing.
To eliminate emissions equal to our annual targets, we work with Cooler to purchase carbon permits from the Regional Greenhouse Gas Initiative (RGGI), a government consortium that regulates pollution in the Northeast. For every permit we purchase at RGGI’s quarterly auctions, we reduce the permits available to polluters. This immediately prevents the pollution that would happen otherwise – 1 ton of carbon at a time.
A Low-Impact Platform Our new Web3 initiative is built on the Solana blockchain, whose proof-of-stake approach dramatically lowers its footprint compared to well-known competitors. One Solana transaction consumes the same energy as 2.5 Google searches.
Carbon Neutralization & Transparency We will calculate, report, and neutralize 100% of our NFT footprint – in addition to the actions we’re taking to make the entire company carbon-neutral. We’ve already purchased enough carbon permits to neutralize far more transactions than we expect in 2022.
We believe that good, used gear should be diverted from the landfill and passed along to others who will enjoy it. Our Gear Up Give Back program encourages people to send us their pre-loved gear and apparel (clean and in need of only minor repairs). Our partners at The Gear Fix will clean and repair it, then sell it at a discounted price. All proceeds will be matched by Outside and donated to our nonprofit partner, The Outdoorist Oath, which works to protect the planet and build inclusive outdoor spaces. The process is simple and shipping is free.
Co-founded in 2019 by Outside Head of Sustainability and Community Partnerships Kristin Hostetter, the Plastic Impact Alliance (PIA) is a community of 420+ outdoor companies looking to reduce and ultimately eliminate single-use plastic from their businesses. This leadership initiative has had the following positive results:
Read more about the PIA.
