Michael Sippey Joins Outside Interactive, Inc. as Chief Product Officer

Tech product leader brings 30+ years of advisory and management experience to Outside from, Medium and Twitter

March 16, 2022

BOULDER, Colo.–Outside Interactive, Inc., the world’s leading creator of active and healthy lifestyle content, events, and experiences, today announced the appointment of Michael Sippey as Chief Product Officer. Sippey will continue to build the already successful Outside+ platform alongside other digital product offerings.

With over 30 years of experience in product management and product leadership roles, Sippey will lead Outside’s product and engineering teams to build and ship products that inspire outdoor enthusiasts of all stripes to lead healthy, connected and fulfilling lives. Reporting directly to Outside’s CEO Robin Thurston, and a part of the executive team, Sippey will be responsible for evolving Outside’s product strategy and delivering delightful customer experiences across every touchpoint.

“As Outside continues to refine our platform, which inspires the pursuit of an active lifestyle, Sippey’s product management and strategy experience will be crucial,” said Robin Thurston, CEO of Outside. “I’m confident his diverse background in tech products will be invaluable as we continue to position Outside+ as the single, unified experience for the outdoor enthusiast.”

Sippey joins Outside most recently from Medium, where he was Chief Product Offer. While at Medium he led product strategy and oversaw the product management, product design and user services teams. Prior to Medium he was the CEO and co-Founder of Talkshow, a social application acquired by Medium. Sippey has also held product leadership roles at Twitter, SAY Media and Six Apart, and has taught product management courses with Reforge.

“I have always been drawn to companies undergoing a transformation,” said Sippey. “With the way that Outside has grown over the last year, it is uniquely positioned to enhance customers’ active lifestyles with powerful digital experiences. I’m excited to join an already great team of product developers and engineers to be part of the next phase of the company’s growth.”

To learn more about the leadership team at Outside Interactive, Inc. and discover new content from 30+ brands, please visit

About Outside Interactive, Inc.

Outside is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces. Each month, Outside reaches 80 million of the most active consumers in the world across its 30+ media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside believes life is best spent outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, meal plans, gear reviews, online courses, discounted event access, mapping, and more. Learn more at


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